Privacy Policy of http://www.moriecho.com
This Application collects some Personal Data from its Users.
Owner and Data Controller
Mori Echo Marketing LLC
3355 Poplar Ave, Suite 312
Memphis, Tn 38111
Owner contact email: moriechomarketing@gmail.com
Types of Data collected
Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Trackers; Usage
Data; number of Users; session statistics; email address; Data communicated while using the service; browsing history; clicks;
first name; last name; city.
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by
specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it
impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not
mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the
Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this
Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the
present document and in the Cookie Policy.
Users are responsible for any third-party Personal Data obtained, published or shared through this Application.
Mode and place of processing the Data
Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized
destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes
strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of
persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration)
or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies,
communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be
requested from the Owner at any time.
Place
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are
located.
Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To
find out more about the place of processing of such transferred Data, Users can check the section containing details about the
processing of Personal Data.
Retention time
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose
they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.
The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to
enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent
activity, as well as the following: Remarketing and behavioral targeting, Advertising, Analytics, Tag Management and User
database management.
For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information
on the processing of Personal Data”.
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
Advertising
This type of service allows User Data to be utilized for advertising communication purposes. These communications are
displayed in the form of banners and other advertisements on this Application, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e.
displaying ads tailored to the User’s interests and behavior, including those detected outside this Application.
For more information, please check the privacy policies of the relevant services.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising
more generally by visiting the relevant opt-out section in this document.
Google Ads conversion tracking
Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on
how the Owner manages the Data processing, that connects data from the Google Ads advertising network with actions
performed on this Application.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the
Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to
ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User
behavior.
Google Analytics 4
Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the
Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of this
Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to
contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection
time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official
documentation.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Personal Data processed: number of Users; session statistics; Trackers; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
HubSpot Analytics (HubSpot, Inc.)
HubSpot Analytics is an analytics service provided by HubSpot, Inc.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out .
Meta Events Manager (Meta Platforms, Inc.)
Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events
Manager can give the Owner insights into the traffic and interactions on this Application.
Personal Data processed: browsing history; city; clicks; Data communicated while using the service; email address; first name;
last name.
Place of processing: United States – Privacy Policy – Opt out.
Remarketing and behavioral targeting
This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this
Application by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the
partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising
more generally by visiting the relevant opt-out section in this document.
Google Ads Remarketing
Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland
Limited, depending on how the Owner manages the Data processing, that connects the activity of this Application with the
Google Ads advertising network and the DoubleClick Cookie.
In order to understand Google's use of Data, consult Google's partner policy.
Users can opt out of Google's use of Trackers for ads personalization by visiting Google's Ads Settings.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Tag Management
This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager (Google LLC)
Google Tag Manager is a tag management service provided by Google LLC.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy.
User database management
This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other
information that the User provides to this Application, as well as to track User activities through analytics features. This Personal
Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build
private profiles that the Owner can display and use for improving this Application.
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions
performed on this Application.
HubSpot CRM (HubSpot, Inc.)
HubSpot CRM is a User database management service provided by HubSpot, Inc.
Personal Data processed: email address; first name; last name; Trackers; Usage Data.
Place of processing: United States – Privacy Policy.
Information on opting out of interest-based advertising
In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to
generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.
Cookie Policy
This Application uses Trackers. To learn more, Users may consult the Cookie Policy.
Further Information for Users
Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
Users have given their consent for one or more specific purposes.
provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations
thereof;
processing is necessary for compliance with a legal obligation to which the Owner is subject;
processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the
Owner;
processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether
the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
Further information about retention time
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose
they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.
Therefore:
Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be
retained until such contract has been fully performed.
Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill
such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the
relevant sections of this document or by contacting the Owner.
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing,
as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period
whenever required to fulfil a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to
rectification and the right to data portability cannot be enforced after expiration of the retention period.
The rights of Users based on the General Data Protection Regulation (GDPR)
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following, to the extent permitted by law:
Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their
consent to the processing of their Personal Data.
Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is
carried out on a legal basis other than consent.
Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding
certain aspects of the processing and obtain a copy of the Data undergoing processing.
Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or
corrected.
Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner
will not process their Data for any purpose other than storing it.
Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the
Owner.
Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a
structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another
controller without any hindrance.
Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.
Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed
by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the
Owner to safeguard their Data.
Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for
the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground
related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to
that processing at any time, free of charge and without providing any justification. Where the User objects to processing
for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the
Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this
document.
How to exercise these rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such
requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users
with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be
communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves
impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.
Additional information about Data collection and processing
Legal action
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action
arising from improper use of this Application or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
Additional information about User's Personal Data
In addition to the information contained in this privacy policy, this Application may provide the User with additional and
contextual information concerning particular Services or the collection and processing of Personal Data upon request.
System logs and maintenance
For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction
with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.
Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see
the contact information at the beginning of this document.
Changes to this privacy policy
The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly
within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information
available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at
the bottom.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent
from the User, where required.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number —
allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through this Application (or third-party services employed in this Application), which can
include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses
(Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file
received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country
of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time
spent on each page within the Application) and the details about the path followed within the Application with special reference
to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
User
The individual using this Application who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as
described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes
and means of the processing of Personal Data, including the security measures concerning the operation and use of this
Application. The Data Controller, unless otherwise specified, is the Owner of this Application.
This Application
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by this Application as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to
the European Union and the European Economic Area.
Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting -
that enables the tracking of Users, for example by accessing or storing information on the User’s device.
Legal information
This privacy policy relates solely to this Application, if not stated otherwise within this document.
Latest update: August 17, 2025